Festina reinforces its links with sport with the alliance with FC Schalke 04, introducing the brand to German football.
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Festina announces the agreement to become the official and exclusive watch partner of the German football team FC Schalke 04. From this season 2013/2014, the well known Festina brand, with over 100 years tradition in watch-making, will be the official watch partner of the Bundesliga “Blue Kings” team. The agreement has been signed for the next 2 years, and with option to extend it.
The partnership highlights the similarities between both companies reinforces; both are passionate and have a tradition in their field; just when you look at when the founding year, which for Festina was in 1902 and for the football team was in 1904, just 2 years of difference.
During the 2 year-agreement, Festina will have a srtong presence inside the Veltins-Arena, through different electronic support placed on the stadium.
The celebration of this new alliance has been captured with the creation of a Limited Edition Watch Schalke 04, that will be sold through the online S04 shop and through the Festina regular distribution channels.