Festina introduces Gerard Butler as its new brand ambassador. The new campaign ‘Time to live’ shares with the world some intimate moments in the life of Gerard Butler; at work, playing sport, relaxing, all moments where we see his passion for life
His international profile, professionalism, versatility and accessibility make Gerard Butler the perfect image for Festina. He also shares some of the campaign scenes with Denny Méndez, actress and former Miss Italy.
According to Butler participating in this campaign “has been a great experience. Recording in Hollywood, Los Angeles with the amazing Festina staff has been very rewarding. It allowed me also to get closer to the watch-making world, one of my passions”.
The campaign, produced by the famous photographer Sinisha Nisevic, was filmed at different locations in Los Angeles over a two day period. As an anecdote, when the team went out to film on the boat in the Pacific, the ocean was rough and everyone got very wet, including Gerard.
After 25 years sponsoring the Tour de France and other sport events, with this new campaign, Festina aims to get closer to watch lovers worldwide and present a more lifestyle marketing approach.
“Being in this campaign for Festina allowed me also to get closer to the watch-making world, one of my passions”
THE MAKING OF
‘TIME TO LIVE’
In ‘Time to live’, we have the pleasure to share with Gerard Butler his passion for life. Four different key-situations determine the actor’s timelife: love, sport, passion and work. Discover all the details behind-the-scenes of Festina’s new campaign.