Festina is excited to officially announce in ocassion of Baselworld that Alicia Aylies, Miss France 2017, will be the new ambassadress of the brand.
The newly crowned beauty queen perfectly embodies the values of elegance, femininity and sophistication the company is known for. The perfect choice to star as the face of the new Mademoiselle Collection campaign shot by well known photographer Marcel Hartmann.
On occasion of Baselworld 2017, the new ambassadress has been officially presented among all the novelties of the brand and the other brands of the Festina Group.
A. AYLIES: “I’m so happy of being the new image of Festina. The watches of the Mademoiselle collection are clearly inspired by the charming elegance and singularity of today’s woman.”