Festina reinforces its links with sport with the alliance with FC Schalke 04, introducing the brand to German football.
Festina announces the agreement to become the official and exclusive watch partner of the German football team FC Schalke 04. From this season 2013/2014, the well known Festina brand, with over 100 years tradition in watch-making, will be the official watch partner of the Bundesliga “Blue Kings” team. The agreement has been signed for the next 2 years, and with option to extend it.
The partnership highlights the similarities between both companies reinforces; both are passionate and have a tradition in their field; just when you look at when the founding year, which for Festina was in 1902 and for the football team was in 1904, just 2 years of difference.
During the 2 year-agreement, Festina will have a srtong presence inside the Veltins-Arena, through different electronic support placed on the stadium.
The celebration of this new alliance has been captured with the creation of a Limited Edition Watch Schalke 04, that will be sold through the online S04 shop and through the Festina regular distribution channels.