Posted in: Il Giro d'Italia
Festina keeps the brand positioning through sport sponsorship.
The Giro opens the season of the well-known “Grand Tours”, the cycling races by stages that last three weeks. It is the second most important ciclyng tour on the international calendar. Therefore, in Italy from the 4th to 26th of May, the best bunch in the world meets to deal with one of the most appreciated tours, according to ciclysts, for the way that it is disputed, its route and the Italian passion for cycling.
Festina has more than 50 years engaged in the cycling world as Official Timekeeper of the most important races and this year again becomes responsible for the timing of the three “Grand Tours”. Again, Festina and cycling came together this May at the Giro.
Festina. This is our sport. Welcome
Again, Festina and cycling will meet this May at the Giro